01
Campaign & Program Strategy
- Event activation programs
- Thematic campaigns
- Digital racing campaigns with regional rewards
- Promo package proposals and naming
MUHAMADAMINULOH
Portfolio • 2026
I build
dashboards
I build dashboards, automations, and visual reports that help marketing teams run faster and decide with data.
Marketing Operations & Internal Systems
BrandComm ONE
One Platform for Brand Communication
35% → 85%
Brand Sentiment, 2020–2022
20M+
Customer Records Mapped
Data
Collect and organize marketing data
Systems
Build dashboards and automations
Visual
Turn data into clear visuals
Insight
Find the story behind the numbers
Impact
Help teams decide faster
Marketing
Campaigns, content, and social analytics
Profile · About me
I turn marketing data into systems and visualspeople actually use
Marketing operations and data professional with7+ yearsin analytics, reporting, and presentation design. Today in Marketing Program, I design activation, thematic, and racing campaigns, and build the dashboards and automations that keep them running smoothly.
7+
Years in data, marketing analytics & reporting
20M+
Customer records mapped, IndiHome ↔ myIndiHome, with RStudio
500+
Executive presentations supported
7
Dashboards and apps built, from event trackers to AI-assisted tools
How I work
Collect
Gather and structure the right data
Build
Create dashboards and automations
Visualize
Turn data into clear reports and decks
Decide
Help teams act with confidence
“Data tells a story. I make it visual, clear, and actionable.
Profile · Strengths
What I bring to a marketing team
Five skill areas that connect program strategy, data, tools, and visuals, backed by 7+ years of working with marketing and customer data.
02
Internal Tools & Dashboards
- AppSheet & Glide Apps
- Google Sheets dashboards
- Laravel web platforms
- BrandComm ONE platform
03
Data & Reporting
- Excel
- RStudio for millions of records
- Social & brand sentiment analytics
- Campaign & executive reporting
04
Visual & Presentation
- PowerPoint data storytelling
- Infographics & data visuals
- Sketch-to-visual design
- Basic video editing (CapCut)
05
AI & Automation
- Building with Claude Code & Codex
- Prompt engineering
- AI-assisted content & analysis
- Exploring agentic workflows
Tools & platforms
Data & analytics
ExcelRStudioGoogle AnalyticsGoogle Sheets
Social media & listening
Sprout SocialHootsuite
Brand24
Ripple10Visual & content
PowerPoint
CapCut
Google FlowSeedance
CapCutGoogle FlowSeedanceBuild & automation
AppSheet
Glide AppsLaravelMySQLClaude CodeCodexProfile · Experience
From the front line to data and systems
Growing step by step: from customer-facing roles to data analysis, then brand strategy, and now program strategy and campaigns.
- 012016–2017
Sales Promotor
Sales & customer engagement
- Hit monthly smartphone sales targets at OPPO
- Built persuasion and communication skills
- 022017
Web Programmer
Technical foundation
- Built web solutions for an enterprise client
- UOB website transition completed
- 032017–2018
Call Center Agent
Customer experience handling
- Handled customer inquiries and service issues
- Built resilience and a service mindset
- 042018–2019
Database Management
Campaign data & social reporting
- Managed the database behind IndiHome campaigns
- Supported the social media team with performance reports: impressions, engagement, CTR
- Reported across Telkomcare, Telkompromo, and IndiHome until the accounts were consolidated into IndiHome & IndiHomeCare
- 052019–2020
Data Analyst
myIndiHome campaigns & data mapping
- Managed campaigns dedicated to the myIndiHome app
- Mapped 20M+ IndiHome and myIndiHome customer records to count registered myIndiHome users, using RStudio
- 062020–2023
Data Analyst
Data analysis & optimization
- Improved campaign effectiveness through analysis
- Brand sentiment 35% → 85% (2020–2022), tracked with Brand24 and Ripple10
- Analyzed IndiHome website traffic with Google Analytics (2018–2022)
- 072023–2025
Data Analyst
Insight & business support
- Delivered reports and dashboards
- Supported strategic presentations and analysis
- 082025–2026
Brand Strategy
Strategy support
- Supported brand strategy with materials and analysis
- Prepared strategic materials for Indibiz & Telkom Solution
- Built the Calendar of Event (COE) and Calendar of Program (COP) plans
- 092026–Now
Marketing Program
Program strategy & campaigns
- Design event activation and thematic campaigns
- Create digital racing campaigns: Rp5M reward per region that hits target
- Propose promo packages and naming for digital channels
- Build BrandComm ONE with AI tools
Next chapter · Turning journey into impact
From experience
to impact
Turning data into meaningful business outcomes.
Commercial
- 32
- pcs / month smartphone sales at OPPO
- +29%
- avg. monthly digital sales growth, myIndiHome
- 23%
- YoY followers growth
Data & Analytics
- 20M+
- customer records mapped, IndiHome ↔ myIndiHome
- 35% → 85%
- Brand Sentiment, 2020–2022
- 28M
- total reach increase
Initiative
- UOB
- website transition delivered
- 2020
- attendance app built with AppSheet during COVID
- 3
- event dashboards: auction, collateral stock, KOL tracking
Contributed to award-winning work
PR Indonesia AwardsCCW (Contact Center World)WOW Brand AwardsStevie Winner
Every dataset has a story. I turn it into systems and visuals that help teams decide faster.
Builder
Systems I Built
Dashboards and apps I built for team operations, from no-code trackers to AI-assisted platforms.
Built for my team
2020
Attendance App
Built during the COVID era to record attendance.
AppSheet2021
Dashboard KOL
Tracks KOL activity across regions and shows the most impactful KOLs.
AppSheet2024
Dashboard Collateral
Manages accessories stock for Telkom Solution and Indibiz events.
AppSheet2025
Dashboard Lelang
Runs donation-based bidding at the Srikandi corporate event.
Glide Apps2026
BrandComm ONE
Marketing operations platform for event, digital, community, and media work.
Claude Code & CodexScreenshots of internal work are not shown here. A walkthrough is available on request.
Beyond work · personal projects
Cilukba
Personal projectLearning app for children
A learning app for young children, guided by parents: letters, numbers, tracing, and early reading in a playful, offline-first experience.
Read the case study
Lesfida Studio
Personal projectAffiliate content automation
A local studio that turns a Shopee product link into a 16-second affiliate video with a consistent AI character, ready to review and post.
Read the case studyProfile · Training
Training & Knowledge Sharing
I teach PowerPoint design to colleagues in my unit under my personal brandRuang Slides.
6–10
participants from my own unit
4 hours
in person, after office hours
7 stages
from warm-up to final project
The curriculum
- 1
Warm Up
A game and a one-slide challenge
- 2
Core Theory
Align, font, paragraph, colour, icon, tools, shortcuts
- 3
Practice 1
Build a slide from scratch
- 4
Visualization
Shape, table, chart, and image
- 5
Practice 2
Rework the slide with data visualization
- 6
Infographic & Dashboard
From data to visual story
- 7
Final Project
An executive summary deck per pillar
What I teach
- #RapiAjaDulu: tidy first, impressive second
- Font hierarchy: ExtraBold for titles down to Light for captions
- Observe, imitate, modify: learn from references, then make it yours
Participants still apply these techniques in their daily slides.
Slides from my own training material.
Work with me
Services for your next project
Beyond my day job, I take on a small number of projects that turn messy information into clear slides, simple systems, and standout career materials.
01
Portfolio & CV Design
Your career story, designed. A polished PDF portfolio or a simple one-page online portfolio, plus a clean CV, built around your strongest work and the role you want.
You get: PDF or one-page online portfolio, 1–2 page CV
02
Slide Makeover
Rework an existing deck into a clean, consistent, easy-to-follow story. Layout, hierarchy, and visuals, without changing your message.
You get: 10–15 slides, 1 revision round
03
Data to Deck
Turn raw numbers and notes into a one-page executive summary or short report your leaders can read in two minutes.
You get: One-page summary or 3–5 slides
04
PowerPoint Private / Workshop
Hands-on PowerPoint training, either for a small team (6–10 people, 4 hours) or one-on-one. Alignment, fonts, color, data visuals, and a final project you can use at work.
You get: Team or private session
05
Simple Tracker
A no-code app or spreadsheet system for tracking attendance, stock, events, or requests, so the team stops chasing chat threads.
You get: App or sheet, short guide
How it works
- 1
Brief
We talk about the goal, the material, and the deadline.
- 2
Draft
You receive an early version to review and comment on.
- 3
Final
Final files, plus the revisions we agreed on.
Your information stays private
- Every project is handled confidentially. Your name, data, and documents are never shared or shown as samples.
- Anonymous projects are welcome. You can share only what is needed, with names removed or replaced.
- Prefer to talk face to face? We can meet in person, and I am also available for private one-on-one sessions.
Have a project in mind?
Tell me what you need and the deadline. I will reply with how I can help.
Certified
Professional certifications
Continuous learning that strengthens my skills and delivers greater impact.
Data Storytelling in Marketing
Semesta Akademi
Completed December 2021
Digital Marketing Bootcamp
Marketing Institute
Completed October 2022
CPM Asia Marketer
Asia Marketing Federation
Completed September 2024
Contact me
Let’s Connect
Feel free to reach out for collaboration, discussion, or opportunities.
- Muhamad AminulohBogor, Indonesia
- linkedin.com/in/muhamad-aminuloh
From curiosity to systems. From systems to impact.
